About US

Starting Up

In 1962, two innately entrepreneurial spirits, Rodrigue and Raymonde Desrosiers, went into business with an Avis Rent-A-Car franchise that was to last 17 years. Then, in 1979, they founded Via Bec location d'autos, which provided their teenage son Louis with a perfect setting for learning the business.

Rimouski, Matane, Mont-Joli, Sainte-Anne-des-Monts, Gaspé, Bonaventure, Baie-Comeau, Sept-Îles, Murdochville: for 25 years their new offices sprung up throughout the Bas-Saint-Laurent region, Gaspésie, and the Côte-Nord, before moving into Sherbrooke, Drummondville, Quebec City, and Gatineau. As a result of the practical ubiquity of these offices, users can rent a car in one city and drop it off in another.

In 1987, with its 40 corporate and branch offices, Via Bec purchased the entire Quebec portion of the U.S. Thrifty Rent-A-Car franchise. The partnership benefitted both Via Bec, which became a franchisee of an international car-rental network, and Thrifty, which maintained its presence on the Quebec market.
This move gave the Desrosiers family access to the Dorval, Mirabel, and Quebec City international airports and made it possible to rub bumpers with the large rental networks: Avis, Hertz, Budget,
National, and Discount.

The Family Realigns

In 1991, Chrysler acquired Thrifty Rent-A-Car and opened Thrifty offices in large cities. Its goals were to create outlets for the sale of Chrysler vehicles and to channel publicity directly at rental customers. It was around this time that Rodrigue Desrosiers, along with Paul Pilon (Operations Manager at Tilden) and John Brocolli (a partner at Budget), founded the Association des loueurs d'autos du Québec.

Rodrigue then left the Thrifty network to face the new challenge of establishing Gescom, his newly invented and computerized vehicle-rental service for Budget's entire fleet. Raymonde continued to work for Thrifty, and Louis became a branch manager at Via Route, where he stayed until 1995.

New Destination: Plateau

In 1994, the Desrosiers set up a new office in Montreal's Plateau Mont-Royal district with a franchise named Location d'autos Pelletier. This truly family business was located right in the heart of Montreal's automobile traffic, at the entrance to the Sherbrooke subway station.

Ten years later, the Desrosiers family had become solely reliant on its own customers, who were visiting both its Sherbrooke subway station office and its reservation office, established in 2001 at Montreal's downtown Centre info-touristique. This Centre welcomes travellers from the U.S. and all of Europe. The time had come for the Desrosiers to become completely independent of all franchise arrangements.

Welcome to AutoPlateau

The family's new incarnation is AutoPlateau, the result of many years of experience in the car-rental business. Customers have the guarantee that they will be served by experts with a deep-rooted understanding of their job. You have to be passionate about your work to spend over 40 years at it!

What Goes on at AutoPlateau?
AutoPlateau's customers are Plateau Mont-Royal residents who, for environmental or economic reasons, prefer to rent a vehicle occasionally for purposes such as travelling to work, shopping, going out for entertainment, and visiting parents and friends.

Roulez écolo (drive green)
Our slogan -- Roulez écolo -- is neither fantasy nor fashion. Indeed, the AutoPlateau fleet is full of small economy cars as well as hybrids.

For family or group outings, you can rent vans with room for 6 to 8 passengers, and you need only your basic passenger-vehicle licence. For 12- or 15-passenger vans, however, you will be required to have the appropriate licence for those vehicles.

Our Objectives
They are very simple: to offer the lowest rates and be the most competitive. No surprises there!

Visit us on our secure website -- -- where you can easily find a rental rate and book online.

We have honest package deals. On our site we provide an exact picture of all options and their additional costs so that you will know the total rental price right away. There will be none of those nasty, last-minute surprises when you pick up your vehicle at our Sherbrooke subway-station office (Berri East exit).

We also continue to provide reception and shuttle services for the Trudeau Airport in Dorval and your hotel or home.

PartageAuto: a Golden Opportunity for the Near Futurer

Do you need a vehicle for a few hours, for a day, or even longer? Plateau residents will soon be able to take advantage of a new membership option at an unbeatable rate.

With PartageAuto, the rental member will benefit from reduced hourly and daily rates as well as advantageous conditions regarding service, insurance, and vehicle availability.

Unlike other similar rental systems, PartageAuto will enable members to use a vehicle for travel outside Montreal, long weekends, vacations, business and ski trips, all without having to deal with another supplier.